BFF Brand

The 2015 Marketing Summit: BFF Brand Become a Brand that Customer Love will be Thursday 4th of June at Rydges Southbank Brisbane.

Australia’s biggest companies and agencies know how to build a brand that feels and comforts like a best friend.

Building a brand that feels like a best friend requires effort and insight but the rewards are great.

The best loved brands have a clear brand vision, brand personality, organisational values, a higher purpose, and go beyond functional benefits.

Get inspired from your marketing community leaders and learn how to:

  • Develop a compelling brand vision that guides and inspires staff and customers
  • Go beyond functional benefits to self-expressive, social and emotional benefits to connect with customers
  • Create brand energy and interest with a brand personality that captures customers’ hearts
  • Develop deep and meaningful customer relationships through brand consistency
  • Generate exceptional ideas and innovation to maintain brand relevance to customers
  • Recognise brands as assets with strategic value to the business bottom line

Now in its 13th successive year, the AMI Marketing Summit is set to deliver a supercharged line up of speakers including:

  1. DAN GREGORY, CEO, THE IMPOSSIBLE INSTITUTE
  2. LUKE DUNKERLEY, GM Marketing, WOOLWORTHS
  3. SAMANTHA KENNERLEY, CEO YOUNGCARE
  4. ANDREW BAXTER, CEO PUBLICIS WORLDWIDE
  5. KATHERINE COLE, Director of Marketing, Hotels.com
  6. CAROLINE PATRICK, Strategic Marketing BENDIGO BANK
  7. CHRIS WILLIAMS, Director SEMA
  8. STUART FULLER, Director of Communications UK NETNAMES
  9. ANDREW NORMAN, Digital Customer Experience MONASH
  10. PIP STOCKS, Chief Executive Officer BRANDHOOK

You can choose to build a brand and win hearts, or manage a commodity in the race to the bottom.

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