Conference

2015 Marketing Summit: BFF Brand, 4th June Rydges Brisbane 

Become a Brand that Customers Love

Building a brand that feels like a best friend requires effort and insight but the rewards are great.

The best loved brands have a clear brand vision, brand personality, organisational values, a higher purpose,
and go beyond functional benefits.
Be inspired by the marketing communities thought leaders and learn how to:
>> Develop a compelling brand vision that guides and inspires staff and customers
>> Go beyond functional benefits to self-expressive, social & emotional benefits to connect with customers
>> Create brand energy and interest with a brand personality that captures customers’ hearts.
>> Develop deep and meaningful customer relationships through brand consistency.
>> Generate exceptional ideas and innovation to maintain brand relevance to customers.
>> Recognise brands as assets with strategic value to the business bottom line.
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You can choose to build a brand and win hearts, or manage a commodity in the race to the bottom.
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Now in its 13th successive year, the AMI Marketing Summit is set to deliver a supercharged line up of speakers:
            >> Dan Gregory, CEO The Impossible Institute – ABC Gruen Transfer panelist
            >> Luke Dunkerley, GM Consumer and Corporate Marketing, Woolworths
            >> Samantha Kennerley, Chief Executive Officer, Youngcare
            >> Andrew Baxter, Chief Executive Officer, Publicis Worldwide Australia
            >> Katherine Cole, Director of Marketing, Hotels.com
            >> Darren Woolley, Founder & Global CEO, TrinityP3 Marketing Management Consultants
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For more details visit www.ami.org.au/2015summit or REGISTER HERE 
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